Fishful Thinking

Largely misunderstood and overlooked throughout history, our mission is to change how people see fish. We seek to change how people experience aquatic life through education, advocacy, and storytelling.

“We only protect what we love, we only love what we understand, and we only understand what we are taught.”
― Jacques-Yves Cousteau

Fishful Thinking Goals

  1. To transform perceptions about fish through digital media.

  2. Provide educational material to encourage a love of the ocean.

  3. Promote and assist marine conservation efforts.